Analisis kepuasan Analisis Kepuasan Pengguna Terhadap Penggunaan Aplikasi Transportasi Online Dengan Metode Unified Theory Of Acceptance And Use Of Technology

Abstract

This study aims to determine the level of user satisfaction with the use of online transportation
applications in the Raden Fatah State Islamic University Palembang using the unified theory
of acceptance and use of technology (UTAUT) method. This study uses all the variables in the
UTAUT methods, including moderation. The data in this study were collected using a
questionnaire distributed to 298 respondents in the Raden Fatah State Islamic University
Palembang. Data analysis was performed using descriptive analysis, simple regression analysis
and moderated regression analysis. The results of this study indicate the level of user
satisfaction with the use of online transportation applications in the Raden Fatah State Islamic
University Palembang is 77.69%. From this percentage, it can be concluded that the use of
online transportation applications has been declared satisfied, especially within the Raden
Fatah State Islamic University of Palembang.